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December 10, 2024

Family Office

Building Wise Wealth: How Entrust Partners with Entrepreneurs and CXOs at Every Stage of Their Journey

by Rajmohan Krishnan

Entrepreneurs and CXOs are the architects of all round prosperity, including their own. From the initial grind of building a business to the monumental task of ensuring that their legacy spans generations, the journey is anything but linear. At Entrust, we are more than advisors; we are partners in the noble endeavour of building wise wealth. 

What is wise wealth? It is wealth that is clean, patient, quiet, cautious, simple to manage, well-planned, a means to an end, and one that leaves behind a better world.  

Entrust offers bespoke solutions to support this philosophy across every stage of your journey. 

Stage 1: The Foundational Years (Wealth: ₹0–50 Cr)

Service: Corporate CFO Services

Starting a business comes with unrelenting challenges, many of which are rooted in financial complexities. Entrust steps in with corporate CFO services to: 

  • Relieve founders of financial operational burdens. 
  • Provide actionable insights and key performance indicators to guide growth. 
  • Help navigate accounting complexities and make informed decisions. 

Our goal is simple: Empower you to focus on growing your business, while we handle your financial backbone. Additionally, we ensure that your business is built on a solid financial foundation, enabling sustainable growth. For businesses that need flexible, cost-effective solutions, our outsourced CFO services provide the expertise of a full-time CFO without the overhead, allowing you to focus on scaling your operations. 

There are other ways in which we partner with entrepreneurs to build lasting enterprises, by helping with ecosystem connections, fund raising, valuation and business advisory, among other things. 

Stage 2: Gaining Momentum (Wealth: ₹10–50 Cr)

Service: Personal Investment Management (PIM)

With your business thriving, managing personal wealth becomes critical. Entrust offers: 

  • Comprehensive financial planning to balance risk and reward. 
  • Tax optimization to maximize returns. 
  • Continuous portfolio review to accurately forecast the future arc of each asset class in any market cycle.  

Our personal investment management services help you grow and protect your personal wealth alongside your business. We simplify the complex, allowing you to nurture your wealth without distractions. Over and beyond this comes pedigree. The team that is expert enough to serve the Multi-Family Office clients caters to the Personal Investment Management clients as well. 

Stage 3: Scaling Up (Wealth: ₹50–2000 Cr)

Service: Multi-Family Office (MFO)

When wealth scales beyond ₹50 crores, managing multiple dimensions becomes crucial. Entrust’s Multi-Family Office services provide: 

  • Comprehensive investment management tailored to your aspirations. 
  • Support in healthcare, social impact, and legacy building. 
  • Providing services related to real estate, succession planning, lifestyle and more. 

We serve as your lifestyle partner and a reliable custodian of your family’s legacy, managing every aspect of your portfolio with precision and care. 

Other services that clients can make use of from this point onwards are Family CFO services that span all aspects of financial managementfrom seamless bill payment, accurate accounting, and strict compliance to advanced digitization of estate records and cutting-edge dashboard automation. 

Stage 4: Entering the Pinnacle (Wealth: ₹2000 Cr and Above)

Service: Single Family Office (SFO)

For those who have amassed significant wealth, Entrust offers a fully dedicated team through our Single Family Office services. Here’s what sets us apart: 

  • Custom-tailored solutions to meet unique family needs. 
  • A focus on legacy preservation and succession planning. 
  • Unimpeachable documentation and faster turnarounds. 

Our model provides all the benefits of having a dedicated team without the stress of setting it up. We take care of hiring, grooming and retaining the right talent, aligned to your ideology. We ensure that your wealth is not only managed but also aligned with your vision for the future. 

Stage 5: Sustaining Generations (Legacy)

Service: Estate, Legacy, and Succession Planning

We have a strong focus on legacy because superlative success must be preserved across generations, and positively impact as many stakeholders as possible, for as long as possible. Entrust helps ensure your wealth lasts across generations through: 

  • Smooth, ultra-customized wealth transfer. 
  • Strategic legacy planning to safeguard your family’s future. 
  • A focus on philanthropy and leaving behind a better world.

Specific services we offer as part of this vertical are: estate planning, creation of wills, formulation and management of private trusts, family management services and more.  

The Wise Wealth Journey Graph

Below is a visual representation of how Entrust partners with you at every stage of your wealth-building journey: 

At Entrust, we take pride in walking alongside first-generation entrepreneurs and CXOs. Your journey is unique, and so is our approach. As your wealth grows, our partnership evolves—offering the expertise, foresight, and dedication needed to build wealth that matters. 

Are you ready to embark on your wise wealth journey? Let Entrust be your partner. 

Connect with us today to learn more. 


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