Category Archives: Family Office

Entrepreneurs and CXOs are the architects of all round prosperity, including their own. From the initial grind of building a business to the monumental task of ensuring that their legacy spans generations, the journey is anything but linear. At Entrust, we are more than advisors; we are partners in the noble endeavour of building wise wealth.

In this interview, we leverage the expertise of Entrust Principal Founder & MD, Rajmohan Krishnan, to understand how to identify a true Multi Family Office (MFO), the role of an MFO beyond wealth management, what kind of clients need an MFO, and the kind of services that a true MFO offers to its HNI clients.

The evolving landscape of investor demographics demands a thoughtful and forward-thinking approach to engage millennial UHNIs, who are not only inheritors of family wealth but also key drivers of future financial growth. To remain relevant, family offices and wealth managers must adopt a thoughtful and forward-thinking approach to engage this generation.

Just as gravity sculpts the universe, shaping the very fabric of spacetime, a Multi Family Office (MFO) can shape the financial and personal lives of Ultra-High-Net-Worth Individuals (UHNIs). In the same way as gravity bends time, making it flow differently across the cosmos, an MFO allows you to reshape your own experience of time and wealth.

The world of private wealth management can be extremely complex, with a multitude of different terms, services, and providers. While multi-family offices and wealth managers can offer critical services to help preserve and grow the wealth of the India’s wealthiest families, the terms are often used interchangeably, leading to confusion….

Most High Net Worth Individuals certainly have the brains to manage their own wealth. But the question is not about whether they CAN manage their own wealth but about whether they SHOULD. Most HNI clients certainly have the brains to manage their own wealth. But the question is not about whether they CAN manage their own wealth but…

It’s a myth that the Family Office is an extension of Wealth Management. In reality, Wealth Management is but a small subset of the Family Office model of financial management. Meeting a Wealth Manager is like visiting a high-end ice-cream shop. You will be shown a flavourful exhibit of financial instruments such as equity, debt, real estate etc….

Not many know that Family Office also supports entrepreneurs in their quest to build lasting enterprises. The Family Office model is primarily designed to help self-driven UHNI pursue their professional goals without having to worry about the planning and management of personal wealth. But it has a secondary benefit that is often eclipsed: an entrepreneur can take the…

HNIs often fall prey to sophisticated financial products. But the real experts know the value of keeping the portfolio simple. It’s natural for the ultra-wealthy to get attracted to innovative and new products which seem far removed from the retail investments made by the salaried class. Therefore, they often shun commonplace mutual funds, even if a particular….

The presence or absence of wealth seems to greatly influence human behaviour. This gives rise to a large spectrum of human identities that, at first glance, seem to be derived directly from wealth. On the one end of the spectrum, we see monks who renounce wealth. On the other, we see misers who hoard it. In between these…