

Family Office
Family Office
It’s natural for the ultra-wealthy to get attracted to innovative and new products which seem far removed from the retail investments made by the salaried class. Therefore, they often shun commonplace mutual funds, even if a particular mutual fund is the most transparent and well-constructed investment.
Innovation is sophisticated. It is sexy. Perhaps so in other realms such as fashion, technology and entertainment. In investments, there can be no substitute for simplicity. A simple portfolio can be navigated and de-mystified at will. Meanwhile, innovation (you could also say sophistication or complexity) can hide losses and risks. For instance:
Do this according to your risk appetite and target growth rate. The former determines your instruments, the latter your exit point.
The longer the lock-in, the more suspect the claim of the product. No one can sacrifice liquidity in a volatile market. If you find an instrument with zero lock-in, we urge you to study it alertly.
Management fee, carry, taxation and other costs must be ascertained at the earliest to estimate the true rate of return.
Every financial product needs to be treated with suspect till one has had the opportunity to study it thoroughly. If it sounds too good to be true, it probably is. And if the product is rather innovative, be rather watchful.
Plain AAA rated government-backed tax-free bonds perform as good or better than most debt funds across time periods because debt funds are at the mercy of interest rates. Another reason to buy them: the commissions are negligible.
Conduct a physical audit of our client’s portfolio as soon as we begin the relationship. This is to help ascertain and validate the the accuracy of the MIS being received from Wealth Managers.
India’s philanthropy landscape is experiencing a once-in-a-generation transformation. While previous generations wrote checks, today’s smartest givers are building systems- funding innovations that prevent problems rather than just treating symptoms. From women leading 55% of family giving efforts to initiatives like Saamuhika Shakti—which transformed lives for 20,000+ waste pickers in Bengaluru through […]
Background In 2016, a prominent entrepreneur based in Bangalore engaged with Entrust Family Office to streamline their wealth management journey. Initially, interactions were limited to one of the Entrust founders, but over time, the client’s son and daughter-in-law began actively overseeing financial matters, marking a shift toward multigenerational engagement. Challenge As the next gen became […]
As wealth grows for UHNIs, managing it becomes far more complex than just monitoring investments. Taxation, succession planning, global structuring, and family governance enter the picture. That’s where the family office model comes in—a professionalized way of managing wealth, legacy, and lifestyle for ultra-high-net-worth families. In India, wealthy families face a choice: Should you set […]
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